Start a new journey with the right tires

Treadwell is a tool that makes the tire-buying experience for the customer more authentic, because it’s based on actual real-world test results. Mileages that our customers get on vehicles driving around their neighborhoods, blended with actual objective and subjective test driver data.

Treadwell gets smarter with more data. With nearly a million tread depth data points captured per year, or 50+ new tire models tested, the more data Treadwell has to reference allows for better and more precise recommendations. 

We do all of our driver testing at Treadwell Research Park, our very own test track in Pearsall, Texas.

Treadwell works a couple different ways. From the back end it takes our testing data and then combines your inputs as a customer (or when our store employees are making recommendations) and puts all of this info into an algorithm. What the algorithm then does is weigh the priorities of the customer and comes out with the best answer.

If you’re using Treadwell you can enter your area, your ZIP code, your vehicle, your preferences and then get your recommendations. If you put in Washington state, Minnesota, or Florida you can see the dramatic differences in ranking that can occur by either having a lot of rain or a lot of rain and snow or even just cold weather. It really does effect the rank order.

As Treadwell has expanded to include more tire performance categories, testing needs have likewise increased. A group of six different tires and a control will be “on-vehicle” tested over a three-day span. Tires are simultaneously rolling resistance tested for efficiency and prepped for worn wet testing in other areas. 60+ tires are generally tested in a two-week window for winter performance annually. Our drivers are kept busy day and night!