How to be an eco-friendly tire shopper

By: Discount Tire

How to be an eco-friendly tire shopper

The green wave is revolutionizing the auto industry and the rise of energy-efficient vehicles, electric cars, hybrid plug-ins, and innovations like airless tires have made us more aware of the environment and how we can protect our planet.

While the auto industry as a whole isn’t known for being eco-friendly, steps are being taken through all aspects of the industry to help reduce its carbon footprint and promote eco-friendly driving habits. From sustainable materials and cleaner production methods to innovative compounds and tire designs, the tire industry is catching on quickly and isn’t slowing down.

What can individual drivers do to be environmentally friendly?

Drive an electric car or hybrid.

If this applies, choosing a green car is one of the more impactful ways to be eco-friendly. When comparing vehicles, keep in mind that the higher the miles per gallon (mpg), the better the fuel economy. Looking for a make and model with low CO2 emissions significantly reduces their impact on the environment.

Check and maintain your tire pressure.

If your tires are under-inflated, the engine has to use more fuel in getting them to work. This can lead to higher rolling resistance and reduce your fuel economy overall. Not to mention the other long-term effects of improper inflation.

Get regular service checks.

Taking your car for regular service checks increases your fuel efficiency and is important for preventative maintenance. An oil change and replacement air filter will clean your engine and lower your vehicle emissions overall.

What’s Discount Tire doing to help the environment?

At Discount Tire, we are committed to reducing tire waste in our communities. For any used, worn-out or scrap tires, you can simply drop them off at your nearest store, where we’ll make sure they get sent to a proper tire recycling facility. How’s that for minimizing waste and pollution?

Not to brag, but we also happen to have a wide selection of eco-friendly tires.


The Ecopia line of passenger tires is Bridgestone’s signature eco-friendly line. The design allows for low rolling resistance which enhances fuel efficiency and safety, while also reducing the CO2 emissions that contribute to global warming. While there are many to choose from, we’d recommend checking out the Ecopia EP20, Ecopia EP422 Plus and Ecopia EP500.


With their “Kontrol Technology,” Hankook has taken measures in their production process by developing tires with limited rolling resistance. With a combination of a special rubber compound and silica, Hankook also is replacing oil by-products with eco-friendly materials and purifying water contaminants to reduce CO2 emissions. All of Hankook’s families and lines are slowly incorporating Kontrol Techonology, so take some time to check out our selection of Hankook tires.


Michelin brands their most fuel-efficient OE and replacement tires with a Green X symbol. For a tire to be branded with the Green X, it must undergo testing in a laboratory to prove its highly energy-efficient without sacrificing other features. Some of the popular Green X-branded tires are the Michelin Energy Saver, Energy MXV4 S8 and Energy LX4.


Since 2013, Nokian Tyres has been committed to reduce the rolling resistance of their tires and using sustainable materials. They boast of being the first tire company to stop using harmful oils during production and decreased CO3 emissions by 38% in 2018. Among many achievements, Nokian remains the frontrunner in the green wave, with their most popular eco-friendly tires being the Nokian ENTYRE and the Nokian ENTYRE 2.0.


Yokohama has developed a patented Orange Oil compound that has made strides in sustainable manufacturing. When combined with a certain type of rubber, the tire uses 80% less fuel compared to ones without it. It’s used in many lines, but the most reputable are the Yokohama Bluearth S34RY and Bluearth V905.

Stop by any of our stores to find the best eco-friendly tires or to learn more about our recycling process.