Major League Soccer (MLS) has announced a multi-year partnership with Discount Tire, naming them the Official Tire Retailer of the MLS, MLS All-Star Game and MLS Cup. The partnership with MLS signifies Discount Tire’s largest sports partnership to date. Discount is also a sponsor of the NASCAR racing team, Team Penske and the No. 2 Discount Tire Ford Mustang.
Check out our page on this new partnership!
For over 60 years, Discount Tire has provided affordable tires, wheels and related maintenance and repair services. Currently, it operates more than 1,200 stores in 39 states.
“As a long-time fan who has witnessed the tremendous growth and interest in soccer in the U.S., I couldn’t be more excited than to have Discount Tire named the Official Tire Retailer of the MLS,” said Michael Zuieback, executive chairman at Discount Tire. “We look forward to partnering with the MLS to support local neighborhoods and to bring Discount Tire’s message of making tire buying easy and inviting to fans and viewers nationwide.”
MLS is one of the fastest growing professional sports in the United States, and has introduced eleven new clubs in the last eight years, including Atlanta United, LAFC (Los Angeles Football Club), FC (Football Club) Cincinnati, Inter Miami CF (Club Internacional de Fútbol Miami) and more. MLS’s growth has mirrored Discount Tire’s with the recent acquisitions of Dunn Tire, Tire Rack and Suburban Tire. Each has expanded Discount Tire’s reach even further across the nation and grows the company’s access to reliable high-quality tires at the best price and the best auto repair services possible.
The partnership with MLS is part of a larger investment in the sport of soccer, which will reach national and local audiences through the league and individual team sponsorships in six regions. Discount Tire is co-sponsoring 5 MLS teams in conjunction with Continental. Those teams include Portland Timbers, Seattle Sounders FC, Cincinnati FC, Chicago Fire FC, and Nashville SC. Discount Tire is also the Official Tire Retailer of Inter Miami FC and is currently exploring partnering with youth soccer leagues.
SHOP CONTINENTAL TIRESFans can expect to see Discount Tire on Apple TV and Fox as well as featured in in-stadium TV visible signage, customer promotions and co-branded fan activities (including giveaways and prizes) with Continental at each of the six Discount Tire sponsored stadiums.
Since the soccer season kicked off fans will see more of Discount Tire from commercials to in-stadium signage, promotions, customer sweepstakes and more.
MLS sponsor Discount Tire gets you rolling!
Discount Tire is dedicated to helping you find the right tires for you, your vehicle and your drive. Our commitment to your safety is first and foremost, that’s why we recommend you start your tire buying journey with Treadwell, our smart tire buying guide. In less than 60 seconds, Treadwell can pair you with the best tires for you. It’s the same process our experts use in stores!
START WITH TREADWELLDid you know that you can save some time by buying and booking online first? Customers who buy and book an appointment online wait less time in-store!
For more information on this and other tire and wheel services, check out our YouTube Channel or reach out to us on X, Facebook and Instagram.