Discount Tire, a leading independent tire and wheel retailer, recently announced their multiyear presenting sponsorship of FC Cincinnati and expansion of the partnership with Continental Tire, which names the company the Official Tire Retailer for the 2024-2026 seasons.
Fans will see Discount Tire branding and tire safety tips integrated into FC Cincinnati's in-stadium signage at home matches, as well as a designated "Discount Tire East Garage" at TQL Stadium. Collaboration between FC Cincinnati and Discount Tire can also be found on digital and social platforms.
Discount Tire has served neighborhoods in the Cincinnati area as trusted tire safety experts for nearly 10 years and operates 24 stores across Ohio.
"Since 2015, Discount Tire has been a local tire retailer FC Cincinnati fans can count on for quality service," said Tom Williams, chief experience officer at Discount Tire. "This partnership is an exciting development in this emerging market, and we look forward to supporting the club as they display top-notch performances on the field."
"We are thrilled to deepen our partnership with Discount Tire, a company that shares our passion for providing an exceptional experience for our fans and community," said Jeff Smith, Chief Revenue Officer, FC Cincinnati. "We look forward to a meaningful collaboration through the end of this season and into the future."
The partnership between FC Cincinnati and Discount Tire expands the tire retailer's commitment to supporting fans and followers of professional soccer. Discount Tire is also the Official Tire Retailer of Major League Soccer, in its 29th season, including the MLS All-Star Game presented by Target and the MLS Cup presented by Audi.
In 20 markets where local MLS clubs are located – including Cincinnati – and in countless other neighborhoods across the U.S., Discount Tire offers tires, wheels, and wiper blades for online or in-store purchase and has teams of experts to handle tire safety checks or installation needs.
For more information about Discount Tire and to find a location, visit discounttire.com. For more information about FC Cincinnati, visit fccincinnati.com.
About Discount Tire
Discount Tire is a leading independent retailer of tires, wheels, and windshield wipers. Founded in 1960 by Bruce T. Halle, the company serves customers at more than 1,200 stores in 39 states. The company does business as Discount Tire in most of the U.S. and as America's Tire in parts of California and Pennsylvania and recently acquired the full-service auto repair operations of Dunn Tire and Suburban Tire. Discount Tire acquired Tire Rack, a direct-to-consumer tire retailer and distributor, in 2021. Treadwell, Discount Tire's proprietary online tire-buying guide, uses decades of data and individual driving habits to recommend the right tires for each driver's unique needs. Discount Tire is a primary sponsor of the No. 2 Ford Mustang in the NASCAR Cup Series and the Official Tire Retailer of Major League Soccer. For more information, visit www.discounttire.com.
Media Contact:
Discount Tire
Greg Miller
[email protected]